EVENT:
Willy McGiness Personal Appearance

CLIENT:
Filene’s

OVERVIEW:
In New England during football season, one doesn’t get more popular than a New England Patriots athlete. Both McGiness and Filene’s teamed up for a promotional event that allowed attendees to get an autographed photo, and visit with the star for a few minutes. At this specific personal appearance, Willy signed so many photos, he ran out and started signing fliers, shopping bags and tee shirts! In addition to the stage and table we provided for this event, we also supplied theatrical lighting for increased focus and visibility, and for the local media’s sake – as they were present to interview McGiness. As is typical of a personal appearance, a sound system for introductions of and comments by the guest of honor was provided.