EVENT:
“Michael” by Michael Kors Product Launch

CLIENT:
Filene's

OVERVIEW:
Filene’s in Boston’s Downtown Crossing celebrated the launch of Michael Kors’ clothing line, Michael Michael Kors, with large-scale fashion show inside the store. When a fashion show takes place inside the store sponsoring it, a balance needs to be found between providing enough space for the show, and not taking too much space away from what normally is retail floor. Event Resources built the show’s stage, dressing rooms and set pieces, in addition to providing sound and lighting support. The biggest challenge in this endeavor was the timeframe in which we pulled this event together. Because it was a retail setting, we had to build the set over the course of a few nights – after hours! In order to keep the store open and profitable during the daytime, we built the stage in and around the store’s fixtures the first night, dressed the set the second, and installed sound and lights the third night.