EVENT:
Jessica Simpson Personal Appearance

CLIENT:
Filene’s

OVERVIEW:
Filene’s at the Emerald Square Mall certainly did not anticipate the size of the turnout they got for Jessica Simpson’s Tommy Hilfiger Jeans promotion. Simpson’s personal appearance was a bit more involved than others we have produced, as she performed a couple of her singles at the store’s entrance into the mall, then resituated herself inside the store to sign autographs and visit with fans. Event Resources made sure through our sound support that all of Jessica’s fans could hear her live performance, as well as her recorded music inside the store. We also supplied stanchions to separate Jessica and her team of Tommy Jeans models from the extensive crowd.