CLIENT:
American Cancer Society

OVERVIEW:
The American Cancer Society, a longstanding client of ours, has an incredible ability to draw out a crowd in the Hartford area – in any weather. While almost all the events we assist in producing for ACS are annual, this one-time occurrence was special for its powerful message. While legislators were in session, the ACS engaged Event Resources to assist with all of the logistics of an event that took place in Bushnell Park and the lawn right in front of the Capitol Building. In an effort to encourage legislators to realize the importance and the impact of cancer research and raise money, ACS encouraged the public to “purchase” a luminary to be placed in a long pattern leading from the Capitol Building to the park. The finished product was an awe-inspiring image – the words “hope” and “cure” written in luminaries in front of a building in which lawmakers had the power to give more resources to cancer research. ERI assisted in the logistical planning of this event, as well as providing tables, chairs, tenting, and sound and lighting systems. Lastly, we interfaced with the Park and Recreation Department and local city services to insure the event was safe and comfortable for everyone.