CLIENT:
Mitchell's of Westport

OVERVIEW:
A longstanding client of ours, Mitchell’s of Westport, annually sponsors the fashion show portion of fund raising event, which raises money for a cause. This particular fashion show, entitled Kids In Crisis, advocated for juvenile diabetes research. We feel that fashion shows in general, but especially one like this, give us the best opportunity to design, create, and implement special event production elements. The runway in this show was our main focus. It maximized the models’ visibility – because the function space is wide with dining areas on either side, the U-shaped runway allowed more people to see the models than a traditional T-shaped one. It also allowed each model to be seen more individually, as they weren’t fighting for the same space on the runway.