EVENT:
Grand Opening Gala & Fashion Show
CLIENT:
The Shops at Evergreen Walk
OVERVIEW:
This fashion show and subsequent reception
is physically one of the largest fashion shows and
special events that Event Resources has designed and
produced. To celebrate the opening of The Shops at
Evergreen Walk, a fashion show was put on that included
clothing from all of the center’s dozens of
clothing stores. ERI built the event’s entire
infrastructure from its massive tent to its equally
sized runway and backdrop– all in a sloped parking
lot. The runway demanded a substantial amount of lighting,
and needed to be large enough for the 600 attendees
to see clearly. ERI’s logistical responsibility
included managing all of the elements of a large scale
production including 20,000 square feet of tenting
and heating thereof, temporary power and its distribution,
sound, lighting, staging, stage décor, audience
seating, dressing room accommodations, catering logistics,
town permitting, and on site management for every
aspect of the event. The set up for the event took
place over a week’s time, but the removal had
to happen over night to allow for the parking lot
to be used for the shoppers the next day.
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