CLIENT:
Filene’s

OVERVIEW:
Here’s a great example of fun concepts that are more easily applied to fashion shows, than other types of events. Here, Filene’s shoe department wanted to promote some new products with their “Kick Up Your Heels” fashion show. As you can see, however, the only part of the models they wanted visible, was of course, their feet! ERI can honestly say that in its 15 plus years of producing fashion shows, this is the only “shoe show” with which we’ve ever been involved! We built a traditional stage, and strategically hung drape so that only the models’ feet were visible. Because of its different concept, this fashion show had a great turnout. To complement the shoe theme, a pair of professional dancers performed on top of a small ERI stage in the show’s featured footwear.