CLIENT:
Filene’s

OVERVIEW:
Filene’s teamed up with Event Resources to create a runway space right in the middle of the mall’s center aisle. To ring in the springtime, the show was devoted to prom attire, and had fresh, clean colors. This U-shaped runway maximized its visibility because of its width, and location. Guests could view from the mall’s second story as well. While a DJ spun records in the U’s well, young men and women modeled the latest in prom trends to the Burlington Mall. The stage’s aesthetics and its setting ensured the event to be well attended.