EVENT:
Dale Earnhart, Jr. Personal Appearance

CLIENT:
Filene’s

OVERVIEW:
Dale certainly brings a crowd with him! For his personal appearance at the Brockton Mall in the Boston area, Dale had a variety of needs. Before he greeted the public and signed autographs, Dale appeared in a small press conference inside the store. Afterward, he relocated to a stage we constructed outside Filene’s entrance to the mall to address the crowd, give an interview, and promote the men’s fragrance Drakkar Noir. Last but certainly not least, Dale’s famous #8 car made it’s own personal appearance outside the Filene’s entrance. Not only did our red velvet stanchions keep the crowd from damaging the car, we also supplied Dale’s stage and sound support, in addition to providing local media the means to record his press conference.